iBuyNew Reviews: What Investors Should Know (2026)

Last updated 11 October 2026. Written by the REIN Editorial Team. Researched with the help of AI tools, then fact-checked against the sources below.

Reviewed by Scott Fraser, founder of REIN, licensed real estate agent (NSW) with 10 years on the developer side of house and land.

Quick Answer

iBuyNew is a Melbourne-based property marketplace and agency that specialises in new and off-the-plan property: apartments and townhouses, plus house and land packages. It describes its service to buyers as free and calls itself a buyers advocate. Its own terms say it also acts as estate agent for vendors and developers, that it may receive a commission of typically 1% to 5% of the contract price when you buy one of those properties, and that under its Property Search Service it presents those properties to you first. Before you buy through iBuyNew, ask what it will receive on the specific property, in dollars and in writing.

Already been shown a house and land package through iBuyNew? Get it checked before you sign.

Who Is iBuyNew?

According to its website and the Australian Business Register:

  • Operating company: NPI Advisory Pty Ltd (ACN 690 663 882), trading as iBuyNew. The Australian Business Register shows its ABN (28 690 663 882) active from 4 September 2025, at a Melbourne CBD postcode, with the business names “iBuyNew” and “iBuyNew (South Australia)” registered from 5 December 2025.
  • Leadership: its About page names Daniel Peterson as Group CEO and founder of the iBuildNew group of companies (which includes iBuyNew), and describes him as a chartered accountant and licensed real estate agent.
  • Track record: iBuyNew says it has “over 15 years of experience and 3,000+ transactions completed”. These are the company’s own figures, and we haven’t verified them. The current operating company is much newer than the brand, so ask which entity you’ll contract with.
  • Licensing: its footer says it is a licensed real estate agency in Victoria, New South Wales and Queensland, and a member of the Property Investment Professionals of Australia (PIPA).

What Does iBuyNew Do?

iBuyNew runs a listings site for new apartments, townhouses and house and land packages across Australia, backed by a team of property consultants. Its homepage describes a three-step process: a discovery meeting, “strategy alignment”, then a small number of property recommendations with supporting research. Its FAQ says consultants then negotiate with the developer, coordinate contracts with your conveyancer and lender, and stay in touch through to settlement.

For house and land, its House and Land Advice page says it works with “hundreds of home builders and land developers”, offers fixed-price, turnkey options and assesses builders partly on their “willingness to work with us”.

How Much Does iBuyNew Cost?

iBuyNew’s FAQ says its service is “100% FREE” to buyers. Its Terms and Conditions add more detail for its Property Search Service:

  • You pay an initial $2,000 (including GST) fee to engage the Property Search Service.
  • If you buy one of its “Affiliated Properties”, it applies that $2,000 to your initial deposit.
  • If you buy a property that isn’t an Affiliated Property, it keeps the $2,000 to recover some of its costs.
  • It offers refund guarantees: for investors, a refund if it doesn’t show you properties that “will offer an improvement to your net worth”.

So whether iBuyNew costs you anything up front can depend on which service you engage and which property you buy. Ask which terms apply to you before you pay anything.

How Does iBuyNew Make Money?

iBuyNew answers this itself. Its FAQ says: “like all real estate agents we are paid by the vendor (which in the case of off-the-plan property it is generally the developers) for our service.” It also says there’s no price difference whether you buy through iBuyNew or not. That’s the company’s claim; you can test it by asking the developer or builder for its direct price.

Its Terms and Conditions are more specific. The Property Search Service disclosure says iBuyNew “also offers estate agent services to property vendors and developers”, that it “may be entitled to receive a commission, which will vary by development and typically ranges anywhere from 1% to 5% of the contract value”, and that it will “first review and present appropriate Affiliated Properties, before considering or presenting other properties to you”. The terms also say it may receive “rebates, referral fees, lead fees, sale fees, commissions, subscription fees and volume bonuses” from trade partners or affiliates.

In our experience on the developer side, a commission paid to the group that introduced the buyer is built into the price. On a house and land package, it can run into tens of thousands of dollars. We haven’t seen iBuyNew’s agreements, so we can’t say what it receives on any property.

Is iBuyNew a Buyers Advocate?

iBuyNew describes itself as one. Its FAQ page says “we are a buyers advocate that specialises in off-the-plan property”, its CEO message describes “effectively a free buyers advocate”, and its FAQ says its consultants are “100% independent” and “not aligned with any builder or developer”.

Its Terms and Conditions describe a different arrangement for affiliated properties: iBuyNew also provides estate agent services to vendors and developers, is paid by them when you buy, and presents their properties first. Read both before you decide how much weight to give the advice, and ask your consultant directly who they act for on the property you’re considering.

A buyers advocate in the usual sense is engaged and paid by the buyer to act for the buyer. Here’s what a buyers advocate does and how they’re paid.

iBuyNew Pros and Cons

Pros

  • Large online marketplace of new and off-the-plan projects across Australia
  • End-to-end service from search to settlement, including contract and settlement coordination
  • Publishes its commission range (typically 1% to 5%) and its search fee terms in its Terms and Conditions
  • Says it is licensed as a real estate agency in Victoria, New South Wales and Queensland

Cons

  • Paid by developers and vendors, and presents its affiliated properties first (per its own terms)
  • Its FAQ describes the service as “100% independent” and “100% FREE”, while its terms describe vendor commissions and a $2,000 search fee
  • Its featured listings are mostly apartments; house and land is one of several categories
  • The operating company’s ABN dates from September 2025, so the brand’s track record and the current entity aren’t the same thing
  • Very few independent public reviews (see below)

iBuyNew Reviews: What Do Customers Say?

Independent reviews are thin. As at 11 October 2026, iBuyNew’s ProductReview listing shows a 4.9 rating from 4 reviews. All four are positive, but two are around five years old and the other two are more than a decade old. We didn’t find a Trustpilot listing for iBuyNew.

  • Positive themes: responsive staff, help through a first home purchase, and a useful site for comparing off-the-plan apartments.
  • Negative themes: none in the ProductReview reviews we read.

iBuyNew also publishes testimonials on its own site. Those are selected by the company, so read them as marketing, not independent reviews.

Four reviews spread over more than a decade can’t tell you much either way. And reviews tell you about service, not whether a property is fairly priced, so check the price separately.

8 Questions to Ask iBuyNew

  1. Which company will I be contracting with, and what is its ABN and agency licence number in my state?
  2. Is this an Affiliated Property? What will iBuyNew, or any related company, receive from the developer, builder or vendor if I buy it? Please put it in writing, in dollars.
  3. Who do you act for on this purchase: me, or the developer?
  4. Which service am I engaging, and does the $2,000 Property Search Service fee apply to me? When would I lose it?
  5. Can I buy this same property or package directly from the developer or builder, and at what price?
  6. Does my consultant receive a bonus or commission when I buy?
  7. What are comparable new and established properties nearby selling and renting for, with sources?
  8. Do you receive anything from the broker, conveyancer or property manager you refer me to?

iBuyNew vs REIN

iBuyNew is a marketplace and agency for new and off-the-plan property, paid mainly by the developers and vendors whose properties it sells.

REIN is a buyer-only house and land advocate. We don’t sell stock. We review a house and land package you’ve been shown, show you the builder commission built into the price, and rebate 100% (excluding GST) of that commission to you. A REIN service fee applies, and the rebate typically covers the fee and more.

If you want to browse new apartments and townhouses with a consultant’s help, that’s the kind of service iBuyNew offers. If someone has already put a house and land package in front of you, that’s where REIN fits.

Common Questions About iBuyNew

Is iBuyNew legit?

iBuyNew is a real, operating business. Its website names NPI Advisory Pty Ltd as the company behind it, that company’s ABN is active on the Australian Business Register, and it says it’s a licensed real estate agency in Victoria, New South Wales and Queensland. Being legitimate isn’t the same as being the right fit, so ask how it is paid on each property before you buy.

Is iBuyNew really free?

Its FAQ says the service is free because developers pay it. Its Terms and Conditions also describe a Property Search Service with a $2,000 (including GST) fee, credited to your deposit if you buy an Affiliated Property and kept if you buy something else. Ask which applies to you.

How does iBuyNew get paid?

Mainly by vendors and developers. Its terms say it may receive a commission that “typically ranges anywhere from 1% to 5% of the contract value” when you buy an Affiliated Property, plus other fees and bonuses from trade partners.

Who owns iBuyNew?

iBuyNew’s website names NPI Advisory Pty Ltd (ACN 690 663 882) as the company trading as iBuyNew, and its About page names Daniel Peterson as Group CEO of the iBuildNew group, which includes iBuyNew.

Can I get a second opinion on a package iBuyNew has shown me?

Yes. REIN reviews house and land packages before you sign and shows you the builder commission inside the price. Book a free review.

Been Shown a House and Land Package? Get It Checked First.

Builder commissions can run into tens of thousands of dollars, and they’re usually built into the price. We’ll show you what’s inside yours before you commit.

GET MY PACKAGE CHECKED or call 1300 446 445.

More on property investment companies

Sources

Disclaimer: REIN is not affiliated with iBuyNew, NPI Advisory Pty Ltd, the iBuildNew group or any related company. This review is based on publicly available information as at the date above and is general information only. Company details, fees and services can change, so confirm everything directly with the company before you commit. If you believe anything here is inaccurate or out of date, call us on 1300 446 445 and we will review it. This material does not take your personal circumstances into account and is not financial, legal or tax advice. You should seek your own independent professional advice.